Insight

What we're talking about
Usability is not the same as User Experience

The internet is awash with acronyms and coined phrases. In many instances this feels a bit “smoke and mirrors”; If you constantly invent terminology that no one has heard of you will always be ahead of the crowd. Nowhere is this truer than with User Experience/User Centred Design/etc. That said, sometimes...

User testing
Testing times

How can you be sure that what you have now or what you want to create is what users want? The most obvious answer  is arguably: “By asking them directly.” But if it’s that easy, why is it often a battle to sell user testing? When we suggest user testing to our...

Creating an age-proof first impression

For those of us who have been tech support for Aunt Gladys, it’s pretty clear that older people’s approach to technology very differently to those who have grown up in the internet age. Through usability testing we have observed first hand how older users often struggle with new technology. In...

The anatomy of an idea – turning a thing from nothing to something

When you’re trying to improve your interface, there is no shortage of well-meaning people giving their two-pennies’ worth, but how can you chose the right option? Take a recent experience. I overheard a choirmaster being asked how he would communicate with a blind person in his choir. As this was a problem...

Redesigning your website: the psychology of change

You’re sick and tired of your website. What used to be a clean, lean, fighting UI has become a convoluted, hodgepodge of good intentions and workarounds. Before you consider a complete redesign, it is important to consider your users’ psychological point-of-view, particularly if you have an established user base. For example,...

Why we bother with UX

Before the term User Experience was coined, the planning of a digital project fell under the responsibility of any combination of roles including account managers, project managers, technical leads and creative leads. Although this did, at times, prove successful it did occasionally go awry. Today, I find clients have pretty much...