Insight

What we're talking about
Existential Uxery

Perhaps the new year finds me in a reflective mood. Who am I? Why am I here? Where am I going? Looking at my reading list for this week, it definitely feels like I've been thinking about the bigger picture. What's in a name? I have been called all sorts of things...

Wireframes, dark UX, icons, alt tags

Wireframes are dead… I cannot remember the last time I presented a wireframe to a client as a deliverable. Our process is less linear these days and we adopt whatever method is most efficient to explain the concept at the time. Sometimes that can be 'Straight to build'. Wireframes are becoming less...

Successfully delivering UX in an Agile environment

In a recent Nielsen Norman study, respondents reported that 69% of their projects in 2016 were Agile, compared to just 40% in 2008. This is reflective of our work. We have been applying UX techniques to Agile projects since 2012 and, like all good consultancies, we have a defined an approach that...

Are big agencies a dying breed?

These days, there are plenty of large businesses who have their own in-house teams who can deal with what was once outsourced to big marketing and digital agencies. Many organisations have teams of marketers, project managers, analysts, researchers, designers, copywriters and developers focused entirely on delivering and managing their...

The little big things…

Sometimes making changes feels overwhelming so where do you start? You could try and tackle all of your issues all at once, get overwhelmed and do nothing at all. Personally, I prefer to focus on the little things. We have found that even the smallest change can have a big...

Usability is not the same as User Experience

The internet is awash with acronyms and coined phrases. In many instances this feels a bit “smoke and mirrors”; If you constantly invent terminology that no one has heard of you will always be ahead of the crowd. Nowhere is this truer than with User Experience/User Centred Design/etc. That said, sometimes...

User testing
Testing times

How can you be sure that what you have now or what you want to create is what users want? The most obvious answer  is arguably: “By asking them directly.” But if it’s that easy, why is it often a battle to sell user testing? When we suggest user testing to our...