Neil Rudolph Homebuy
Homebuy provide customers with an affordable means of buying household goods through a hire purchase finance plan which spreads the cost across a series of weekly payments.
They have an e-commerce site but it is not like a normal online shop; people browse for products but can’t buy them there and then, instead they have to apply for credit before purchasing. As you can imagine this leads to a complex user experience and route to purchase which is where we come in.
We put together a testing programme (for desktop/tablet/mobile) and recruited users that best matched their custom demographic. After testing the site, we produced a report with recommendations for improvements to the user journey.
Homebuy have already applied lots of our suggestions.