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The little big things…

Sometimes making changes feels overwhelming so where do you start? You could try and tackle all of your issues all at once, get overwhelmed and do nothing at all. Personally, I prefer to focus on the little things. We have found that even the smallest change can have a big impact. Starting somewhere is better than starting nowhere.

Still petrified?

Here are our top tips for getting stuck in and making a difference…

Make that list!

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First you need to know what’s wrong – there’s always something not quite right! So take note of the things you already know don’t work with your website: it’s not up to date, it’s too hard to manage, customers are struggling with the search engine, it’s too wordy, information is hard to find, there’s not enough images, etc… it all goes on the list. Keep that list with you and keep adding to it.

Know your audience

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The next thing you need is to know the people you are targeting. Who are they? What do they want?

What makes them tick? What ticks them off? Without this, your list is just a list. The decisions that you make regarding your website should be driven by what’s best for these people. Speak to your customers, get feedback, involve people in your business who have direct access to your customers and ask them to help – it’s a team effort and the more you know the better off you’ll be.

Nibble, don’t gobble.

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Pick items on your list you feel you can tackle. Don’t get bogged down with the length of the list. Or with how big each item might feel.

And remember, it’s not all about you! Knowing the things that will have the biggest impact for your audience, and consequently for your business, will help you prioritize and gain traction.

It’s a journey…

Don’t forget to take stock of what you’re learning. This is a journey, and it’s not all about the destination.

Along the way, you’ll learn about your customers, but also about your business – by involving people across the business, you’ll uncover experts and skillsets that you never knew existed. And when you look back and remember that feeling of being caught in the headlights, you can celebrate how far you’ve come along that journey.

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That feeling will help you tackle the next item on the list. Because your website is never really finished, it’s just a representation of where your business is, at that point in time.