your mum is a no-nonsense usability and user experience (UX) consultancy based in the UK.


We know that making usable websites, mobile applications and computer games is not about being altruistic; we know if users can find what they want quickly, without fuss and with a smile, our clients’ businesses thrive online.

We adopt a lean approach to user experience. We are not ones for bloated projects with long, drawn-out schedules. We work with you to establish which of our skills will add the most value, and progress in an iterative, collaborative way.


Research and analysis

When you have a concept for a website, mobile app or game, how can you be confident it has legs, so to speak?

We can consult with your relevant departments, and research your industry and audience, so that we can get under the skin of your business and help you make well-informed decisions.

Interaction design

You know your idea is sound but how can you bring it to life without spending huge amounts of time, resource and budget?

Whether sketching things out on paper or creating hi-fidelity interactive prototypes we can demonstrate how it should work before anyone starts spending large amounts of your budget.

User testing

How can you be sure that what you have now, or what you want to create, is exactly what your users need and want?

We can learn first-hand what users want and why they want it by asking them directly, either via our Midlands-based usability testing lab or via remote user testing and telephone interviews.

Baby, you know, your mum is NOT a valid test market… Sometimes she is but let’s not get pedantic, honey.