your mum is a no-nonsense usability and user experience (UX) consultancy based in the UK.


“Your mum” may be a puerile insult used by 12 year old boys but there’s also a serious point to be made: “Your mum…   …is not a valid test market.” We believe truly usable solutions only happen when we look beyond our own back yard to see who users are and what they expect.

We know that making usable websites, mobile applications and games is not about being altruistic; we know if users can find what they want quickly, without fuss and with a smile, our clients’ businesses thrive online.

We are not the usual run-of-the-mill agency, we are a collective of senior User Experience consultants, each with around 20 years commercial experience in digital and enough knowledge to deal with any user-related challenge.

We adopt a lean approach to user experience. We are not ones for bloated projects with long, drawn-out schedules. We work with you to establish which of our skills will add the most value, and progress in an iterative, collaborative way.


Research and analysis

When you have a concept for a website, mobile app or game, how can you be confident it has legs, so to speak?

We can consult with your relevant departments, and research your industry and audience, so that we can get under the skin of your business and help you make well-informed decisions.

Interaction design

You know your idea is sound but how can you bring it to life without spending huge amounts of time, resource and budget?

Whether sketching things out on paper or creating hi-fidelity interactive prototypes we can demonstrate how it should work before anyone starts spending large amounts of your budget.

User testing

How can you be sure that what you have now, or what you want to create, is exactly what your users need and want?

We can learn first-hand what users want and why they want it by asking them directly, either via our Midlands-based usability testing lab or via remote user testing and telephone interviews.

  • Redesigning your website: the psychology of change

    You’re sick and tired of your website. What used to be a clean, lean, fighting UI has become a convoluted, hodgepodge of good intentions and workarounds. Before you consider a complete redesign, it is important...
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  • Why we bother with UX

    Before the term User Experience was coined, the planning of a digital project fell under the responsibility of any combination of roles including account managers, project managers, technical leads and creative leads. Although this did,...
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  • Make sure people really want it
    Seven golden rules for creating a great user experience

    When explaining User Experience to people I often talk about tasks – competitor reviews, heuristic reviews, usability and content audits, persona, user journeys, site mapping, wireframing, prototyping, user testing, etc. – the list is long and varied. This is...
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Baby, you know, your mum is NOT a valid test market… Sometimes she is but let’s not get pedantic, honey.