your mum is not a valid test market

OK, sometimes she is but let's not get pedantic...

your mum is a no-nonsense Usability and User Experience (UX) consultancy based in the United Kingdom. We know that making usable websites, mobile applications and whatnot is not about being altruistic; we know if users can find what they want quickly, without fuss and with a smile, our clients' businesses thrive online.

No procrastination

We know that speed is an important part of delivering results. That's not to say we compromise on learning and delivering what users want. Rather, we are sensible and can help you consider your user's needs without stalling your projects.

No tub thumping

We believe success comes from collaboration. We, the experts, can only help you deliver an effective user experience if we strike the right balance between the needs of your business and your users. That means we need to listen to you, not preach to you.

No bamboozling

We have a large array of specialist usability skills but a lot of what we do is borne from good old common sense. We know what we need to do, how to do it and when to do it and we can explain it to you in a way that you will understand.

Our common sense approach

Research and analysis

We ask a lot of questions about your business, your audience and your industry. We're not navel gazers and we don't do it for the sake of it; we do it so that we can get under the skin of your business and help you make well-informed decisions.

  • User focus groups
  • Online surveys
  • Client and stakeholder workshops
  • Competitor research
  • Usability health checks
  • Content audits
  • Analytics and website data analysis

Interaction design and planning

We identify what's most important to you and your users then demonstrate how best to deliver something that strikes the right balance before anyone starts spending large amounts of your budget on design and development.

  • Personas and user journeys
  • Content and site mapping
  • Information architecture
  • Wireframes and prototypes
  • Functional specifications
  • Responsive design and development
  • User-focused digital strategies

Usability testing

You're experts in your industry and we are experts in ours but that doesn't mean we know everything about your audience and their needs. We learn what they do and why they do it by asking them directly, either via our Midlands-based usability testing lab or via remote user testing.

  • Remote usability testing
  • Lab-based usability testing
  • On-site usability testing
  • Eye-tracking
  • Mobile interface testing
  • User shadowing

How we've helped some of our clients

Customer-focused digital strategy for Severn Trent Water

We helped Severn Trent Water develop a customer-focused digital strategy

Severn Trent Water provides water and waste services to over 8 million domestic and 210,000 commercial customers spread across the Midlands, Wales and Gloucestershire. They have bold ambitions for their digital relationship with their customers.

In collaboration with Bpi, a Midlands-based digital agency, we conducted extensive customer research and consulted at length with key people at STW and their agencies and got into some serious head-scratching. Through our joint effort and hard work we grew to understand STW's specific business challenges and learned how best to overcome them.

Read more

Lab-based usability testing for Homeserve

We helped Homeserve with website user testing

Homeserve are a FTSE 250 company; they provide home emergency insurance cover and domestic repairs to many of Britain's homes. They responded to over 700,000 call-outs in 2012 for UK customers.

We worked with their web team to develop a testing plan that suited their needs, we recruited relevant test users on their behalf and we ran test sessions from our usability lab, in Leamington Spa, Warwickshire.

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Full UX project methodology for Imperial War Museum

We helped the Imperial War Museum with stakeholder workshops, personas and user journeys, and interactive wireframes

The Imperial War Museum has a wide and varied audience, many technical systems and a plethora of digital channels. So when they started to create a common online strategy for handling everything, they needed someone to share the headache.

Using our tried and tested project methodology we were able to identify the most important online objectives and create an interactive prototype that demonstrated how these objectives should be met online.

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Continuous UX support for Pearson Education

We helped helped Pearson Education with stakeholder workshops, personas and user journeys, and interactive wireframesy

Pearson is the world's leading education company. From pre-school to further education and professional certification, their curriculum materials, multimedia learning tools and testing programmes help to educate millions of people worldwide.

We worked closely with internal stakeholders to determine how myBTEC should work and we developed a fully interactive prototype to demonstrate how users should interact with it.

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Lab-based user testing for Bloomsbury Publishing

We helped Bloomsbury Publishing with website user testing

Bloomsbury Publishing has a web team with plenty of ideas but they needed unbiased opinions from real users about how to improve the online buying process on their websites.

We provided them with a comprehensive user testing programme

From our recommendations Bloomsbury Publishing were able improve the user journeys through their online shop and increase sales.

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What people say about us

I have worked with your mum over the last 2 years. They are professional, reliable and easy to work with, and the work is of a consistently high quality.

Sarah Wilman

Pearson education

We appointed your mum to test our website from their lab in Leamington Spa. The process, results and recommendations were first class.

Chris Bull


Working with your mum has given clarity to my website planning and helped me to fully engage a diverse range of stakeholders in the process.

Wendy Orr

Imperial War Museum

your mum has a no nonsense, common sense approach. The IA work they did in 3 days will shape our digital marketing for the next 5 years.

Kieran Petvin

TRW Automotive

your mum ensured that we got the most from the user testing sessions and made sure the customer was always at the heart of all decisions.

Katie Bentley

Marketing Birmingham

your mum worked with us to create a clickable prototype that worked as the perfect brief for my web agency and saved my budget.

Matthew Robbins

Nationwide Autocentres

your mum brings experience and simplicity to complex challenges; they always deliver to high standards no matter what the deadline.

Simon Cox

Glass Jar

your mum quickly gets straight to the critical issue and communicate a no nonsense methodology to solve it.

Chris Lovell


All of our clients

How to find us

Our offices

16 Hamilton Terrace
Leamington Spa
CV32 4LY

Get in touch

01926 356182

What we're blogging about

Testing times

How can you be sure that what you have now or what you want to create is what users want? The most obvious answer is arguably: "By asking them directly."

But if it's that easy, why is it often a battle to sell user testing? When we suggest user testing to our clients, we are often met with comments like "We haven't got time before launch", "We don't need to ask users to know what they want" or "It'll only tell us what we already know".

Read more on your mum's blog

What we're tweeting